Pepsi has introduced what they are calling “The next generation of vending machines.” The new machine includes a touch screen that allows you to buy a beverage for yourself but what makes it unique is that there is a feature that allows you to buy a beverage for someone else as well. By typing in your friends name and cell phone number, the vending machine sends a message to your friend with instructions on how to pick up the beverage you bought for them at any nearby social vending machine. It even includes a feature where you can record a video of yourself on the vending machine and send it as a video message to your friend. You can also buy a beverage for a complete stranger in what Pepsi is calling “Random Acts of Refreshment.”
What is the point to this? I really have no idea. Pepsi says that they want to create a more social way of marketing their product as well as give their consumers a unique experience. The concept seems very cool and high tech, not to mention thoughtful. Pepsi will unveil the new social vending machines later this year.
You can catch the full article here: http://www.cnn.com/2011/TECH/innovation/05/05/social.vending.machine.pepsi/index.html
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